{"id":517366,"url":"\/amethyst\/","layout":"standard","version":"2026-04-17T05:57:50.000000Z","blocks":[{"id":5085882,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":127944462,"value":"

Amethyst is one of the most beloved and widely used crystals in the world of healing and divination. Prized for thousands of years across ancient Egypt, Greece, and Rome, this striking violet quartz carries a reputation as a powerful protector of the mind and spirit. Its name derives from the ancient Greek amethystos<\/em>, meaning \"not intoxicated\" \u2014 a nod to the belief that it guarded its wearer from the excesses of wine and passion.<\/p>"},"borderRadius":{"id":127944463,"value":"#{text.border.radius}"},"textColor":{"id":127944464,"value":"#000000"},"backgroundColour":{"id":127944465,"value":"#0000"},"truncateHeight":{"id":127944466,"value":null},"padding":{"id":127944468,"value":"6"},"fullWidth":{"id":127944469,"value":"0"},"fullBackgroundColor":{"id":127944470,"value":"#E8C3FB"},"published":{"id":127944471,"value":"1"},"conditions":{"id":127944472,"value":"[]"},"template":{"id":128234090,"value":"text"}}},{"id":5085883,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":11,"items":[],"properties":{"html":{"id":127944473,"value":"

Physical properties<\/h3>

Amethyst is a variety of quartz, composed primarily of silicon dioxide (SiO\u2082). Its distinctive purple hue \u2014 ranging from pale lilac to deep violet \u2014 comes from trace amounts of iron (Fe\u00b3\u207a) within the crystal lattice, combined with natural irradiation from surrounding rock over millions of years. The colour can vary significantly depending on the source: African amethyst tends toward deep, saturated violet, while Brazilian specimens often show a lighter, more lavender tone. Heat can fade its colour, and prolonged exposure to sunlight is best avoided.<\/p>"},"borderRadius":{"id":127944474,"value":"#{text.border.radius}"},"textColor":{"id":127944475,"value":"#000000"},"backgroundColour":{"id":127944476,"value":"#0000"},"truncateHeight":{"id":127944477,"value":null},"padding":{"id":127944479,"value":"6"},"fullWidth":{"id":127944480,"value":"0"},"fullBackgroundColor":{"id":127944481,"value":"#E8C3FB"},"published":{"id":127944482,"value":"1"},"conditions":{"id":127944483,"value":"[]"},"template":{"id":128234091,"value":"text"}}},{"id":5085884,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":13,"items":[],"properties":{"html":{"id":127944484,"value":"

Where it's found<\/h3>

Brazil<\/h3>

The world's largest producer \u2014 the Minas Gerais region yields vast geodes and clusters.<\/p>

Uruguay<\/h3>

Renowned for exceptionally deep, rich purple with fine crystal points.<\/p>

Zambia & South Africa<\/h3>

African amethyst tends to be a darker, more saturated violet.<\/p>

Canada & Russia<\/h3>

Siberian amethyst was once so prized it was considered equal to rubies and sapphires.<\/p>"},"borderRadius":{"id":127944485,"value":"#{text.border.radius}"},"textColor":{"id":127944486,"value":"#000000"},"backgroundColour":{"id":127944487,"value":"#0000"},"truncateHeight":{"id":127944488,"value":null},"padding":{"id":127944490,"value":"6"},"fullWidth":{"id":127944491,"value":"0"},"fullBackgroundColor":{"id":127944492,"value":"#E3C9F5"},"published":{"id":127944493,"value":"1"},"conditions":{"id":127944494,"value":"[]"},"template":{"id":128232915,"value":"text"}}},{"id":5085885,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":8,"items":[],"properties":{"html":{"id":127944495,"value":"

Chakra Connections<\/h2>

Third Eye (Ajna)<\/h3>

Intuition, insight, clarity of vision<\/p>

Crown (Sahasrara)<\/h3>

Higher consciousness, divine connection<\/p>

Amethyst's violet frequency resonates with the highest chakras, making it particularly suited to meditation, spiritual development, and opening the mind to higher wisdom.<\/p>"},"borderRadius":{"id":127944496,"value":"#{text.border.radius}"},"textColor":{"id":127944497,"value":"#000000"},"backgroundColour":{"id":127944498,"value":"#0000"},"truncateHeight":{"id":127944499,"value":null},"padding":{"id":127944501,"value":"6"},"fullWidth":{"id":127944502,"value":"0"},"fullBackgroundColor":{"id":127944503,"value":"#E8C3FB"},"published":{"id":127944504,"value":"1"},"conditions":{"id":127944505,"value":"[]"},"template":{"id":128234092,"value":"text"}}},{"id":5085928,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":127946407,"value":"slim"},"title":{"id":127946408,"value":"All about Amethyst"},"copy":{"id":127946409,"value":"The stone of spiritual connection and inner peace"},"titleColor":{"id":127946410,"value":"#{banner.title.color}"},"titleBackground":{"id":127946411,"value":"#{banner.title.background.color}"},"copyColor":{"id":127946412,"value":"#{banner.copy.color}"},"copyBackground":{"id":127946413,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127946414,"value":"95%"},"textShadow":{"id":127946415,"value":"#{banner.text.shadow}"},"borderRadius":{"id":127946416,"value":"0px"},"buttonBorderRadius":{"id":127946417,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127946418,"value":"#{button.primary.color}"},"buttonStyle":{"id":127946419,"value":"secondary"},"buttonSize":{"id":127946420,"value":"standard"},"overlayOpacity":{"id":127946421,"value":"0.15"},"overlayColourStart":{"id":127946422,"value":"#000000"},"overlayColourEnd":{"id":127946423,"value":"#000000"},"overlayDirection":{"id":127946424,"value":"90"},"image":{"id":127946425,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/jtwyw4fkhbgmab7ntsj49stszwwiqgvr6ur8phjk7minex6d.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127946426,"value":null},"videoThumbnail":{"id":127946427,"value":null},"media":{"id":127946428,"value":"image"},"align":{"id":127946429,"value":"center"},"verticalAlignment":{"id":127946430,"value":"center"},"font":{"id":127946431,"value":"#{heading1.font}"},"actions":{"id":127946432,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":127946434,"value":"6"},"fullWidth":{"id":127946435,"value":"1"},"fullBackgroundColor":{"id":127946436,"value":"#{banner.fullBackground.color}"},"published":{"id":127946437,"value":"1"},"conditions":{"id":127946438,"value":"[]"},"template":{"id":128236412,"value":"banner"}}},{"id":5085929,"type":"button","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"text":{"id":127946440,"value":"Shop our Amethyst design"},"href":{"id":127946441,"value":"\/collection\/amethyst\/"},"primary":{"id":127946442,"value":"1"},"borderRadius":{"id":127946445,"value":"#{button.border.radius}"},"size":{"id":127946446,"value":"standard"},"align":{"id":127946447,"value":"center"},"padding":{"id":127946449,"value":"3"},"fullWidth":{"id":127946450,"value":"0"},"fullBackgroundColor":{"id":127946451,"value":"#E8C3FB"},"published":{"id":127946452,"value":"1"},"conditions":{"id":127946453,"value":"[]"},"primaryColor":{"id":128236296,"value":"#{button.primary.color}"},"secondaryColor":{"id":128236297,"value":"#{button.secondary.color}"},"template":{"id":128236298,"value":"button"}}},{"id":5085930,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"html":{"id":127946454,"value":"

Physical Healing<\/h2>

In crystal healing traditions, amethyst is associated with:<\/p>

  • Headaches & migraines<\/p><\/li>

  • Insomnia & sleep disorders<\/p><\/li>

  • Nervous system support<\/p><\/li>

  • Hormone balance<\/p><\/li>

  • Immune function<\/p><\/li>

  • Skin conditions<\/p><\/li>

  • Pain relief<\/p><\/li>

  • Respiratory health<\/p>

    <\/p><\/li><\/ul>

    Crystal healing is a complementary practice and is not a substitute for professional medical advice.<\/p>"},"borderRadius":{"id":127946455,"value":"#{text.border.radius}"},"textColor":{"id":127946456,"value":"#000000"},"backgroundColour":{"id":127946457,"value":"#0000"},"truncateHeight":{"id":127946458,"value":null},"padding":{"id":127946460,"value":"6"},"fullWidth":{"id":127946461,"value":"0"},"fullBackgroundColor":{"id":127946462,"value":"#E8C3FB"},"published":{"id":127946463,"value":"1"},"conditions":{"id":127946464,"value":"[]"},"template":{"id":128234093,"value":"text"}}},{"id":5085932,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":127946479,"value":"

    Spiritual & Emotional Healing<\/h2>

    Amethyst is especially prized for its spiritual and emotional gifts:<\/p>

    • Calming anxiety & stress<\/p><\/li>

    • Protection from negativity<\/p><\/li>

    • Enhancing intuition<\/p><\/li>

    • Supporting meditation<\/p><\/li>

    • Psychic development<\/p><\/li>

    • Grief & emotional balance<\/p><\/li>

    • Addiction recovery<\/p><\/li>

    • Clarity of thought<\/p><\/li><\/ul>"},"borderRadius":{"id":127946480,"value":"#{text.border.radius}"},"textColor":{"id":127946481,"value":"#000000"},"backgroundColour":{"id":127946482,"value":"#0000"},"truncateHeight":{"id":127946483,"value":null},"padding":{"id":127946485,"value":"6"},"fullWidth":{"id":127946486,"value":"0"},"fullBackgroundColor":{"id":127946487,"value":"#E8C3FB"},"published":{"id":127946488,"value":"1"},"conditions":{"id":127946489,"value":"[]"},"template":{"id":128234094,"value":"text"}}},{"id":5085933,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":9,"items":[],"properties":{"html":{"id":127946490,"value":"

      In Divination & Magic<\/h2>

      Amethyst has long been placed on altars and used in tarot and oracle work to heighten the reader's intuition. It is said to open psychic channels and encourage prophetic dreams when placed under a pillow or on a bedside table. In crystal grids, it often occupies a central or crown position, radiating clarity and spiritual protection throughout the space. It is also a popular choice for scrying \u2014 gazing into a deep purple sphere to receive visions or inner guidance.<\/p>"},"borderRadius":{"id":127946491,"value":"#{text.border.radius}"},"textColor":{"id":127946492,"value":"#0A0A0A"},"backgroundColour":{"id":127946493,"value":"#0000"},"truncateHeight":{"id":127946494,"value":null},"padding":{"id":127946496,"value":"6"},"fullWidth":{"id":127946497,"value":"0"},"fullBackgroundColor":{"id":127946498,"value":"#E8C3FB"},"published":{"id":127946499,"value":"1"},"conditions":{"id":127946500,"value":"[]"},"template":{"id":128236324,"value":"text"}}},{"id":5093274,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":128232744,"value":"

      • Birthstone: February<\/p><\/li>

      • Zodiac: Pisces and Aquarius<\/p><\/li>

      • Chakra: Third Eye and Crown<\/p><\/li>

      • Element: Air and Water<\/p><\/li><\/ul>"},"borderRadius":{"id":128232745,"value":"#{text.border.radius}"},"textColor":{"id":128232746,"value":"#000000"},"backgroundColour":{"id":128232747,"value":"#0000"},"truncateHeight":{"id":128232748,"value":null},"padding":{"id":128232750,"value":"6"},"fullWidth":{"id":128232751,"value":"0"},"fullBackgroundColor":{"id":128232752,"value":"#E8C3FB"},"published":{"id":128232753,"value":"1"},"conditions":{"id":128232754,"value":"[]"},"template":{"id":128234089,"value":"text"}}},{"id":5093428,"type":"button","published":1,"size":{"x":12,"y":0},"order":6,"items":[],"properties":{"text":{"id":128236299,"value":"Shop our Amethyst design"},"href":{"id":128236300,"value":"\/collection\/amethyst\/"},"primary":{"id":128236301,"value":"1"},"primaryColor":{"id":128236302,"value":"#{button.primary.color}"},"secondaryColor":{"id":128236303,"value":"#{button.secondary.color}"},"borderRadius":{"id":128236304,"value":"#{button.border.radius}"},"size":{"id":128236305,"value":"standard"},"align":{"id":128236306,"value":"center"},"template":{"id":128236307,"value":"button"},"padding":{"id":128236308,"value":"6"},"fullWidth":{"id":128236309,"value":"0"},"fullBackgroundColor":{"id":128236310,"value":"#E8C3FB"},"published":{"id":128236311,"value":"1"},"conditions":{"id":128236312,"value":"[]"}}},{"id":5093429,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"html":{"id":128236313,"value":"

        How to Use Amethyst<\/h2>

        • Hold during meditation to deepen awareness<\/p><\/li>

        • Place under your pillow for vivid, insightful dreams<\/p><\/li>

        • Keep on your desk to promote calm focus<\/p><\/li>

        • Use in a crystal grid for spiritual protection<\/p><\/li>

        • Wear as jewellery to carry its energy throughout the day<\/p><\/li>

        • Place near the entrance of your home to ward off negative energies<\/p>

          <\/p>

          For information & exploration purposes \u00a0\u00b7\u00a0 Crystal healing is not a substitute for professional medical advice<\/p><\/li><\/ul>"},"borderRadius":{"id":128236314,"value":"#{text.border.radius}"},"textColor":{"id":128236315,"value":"#000000"},"backgroundColour":{"id":128236316,"value":"#0000"},"truncateHeight":{"id":128236317,"value":null},"template":{"id":128236318,"value":"text"},"padding":{"id":128236319,"value":"6"},"fullWidth":{"id":128236320,"value":"0"},"fullBackgroundColor":{"id":128236321,"value":"#E8C3FB"},"published":{"id":128236322,"value":"1"},"conditions":{"id":128236323,"value":"[]"}}},{"id":5093430,"type":"button","published":1,"size":{"x":12,"y":0},"order":10,"items":[],"properties":{"text":{"id":128236325,"value":"Shop our Amethyst design"},"href":{"id":128236326,"value":"\/collection\/amethyst\/"},"primary":{"id":128236327,"value":"1"},"primaryColor":{"id":128236328,"value":"#{button.primary.color}"},"secondaryColor":{"id":128236329,"value":"#{button.secondary.color}"},"borderRadius":{"id":128236330,"value":"#{button.border.radius}"},"size":{"id":128236331,"value":"standard"},"align":{"id":128236332,"value":"center"},"template":{"id":128236333,"value":"button"},"padding":{"id":128236334,"value":"6"},"fullWidth":{"id":128236335,"value":"0"},"fullBackgroundColor":{"id":128236336,"value":"#E8C3FB"},"published":{"id":128236337,"value":"1"},"conditions":{"id":128236338,"value":"[]"}}},{"id":5093431,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":12,"items":[],"properties":{"html":{"id":128236339,"value":"

          Interesting Facts<\/h2>

          Ancient Greeks and Romans set amethyst into drinking vessels, believing it prevented drunkenness. The word itself comes from the Greek a-<\/em> (not) + methystos<\/em> (intoxicated).<\/p>

          Until the 19th century, amethyst was considered as precious as ruby, emerald, and sapphire. The discovery of massive deposits in Brazil made it widely available and reclassified it as a semi-precious stone.<\/p>

          The Catholic Church historically associated amethyst with piety and celibacy \u2014 bishops have worn amethyst rings for centuries, and it is sometimes called the \"bishop's stone.\"<\/p>

          When amethyst is heated, it can turn yellow-orange, becoming what is sold as citrine<\/em>. Some specimens naturally contain both colours and are known as ametrine<\/em> \u2014 a striking half-and-half crystal found almost exclusively in Bolivia.<\/p>

          In ancient Egypt, amethyst was used as a protective amulet and carved into heart-shaped talismans placed with the dead to guide them safely into the afterlife.<\/p>"},"borderRadius":{"id":128236340,"value":"#{text.border.radius}"},"textColor":{"id":128236341,"value":"#0A0A0A"},"backgroundColour":{"id":128236342,"value":"#0000"},"truncateHeight":{"id":128236343,"value":null},"template":{"id":128236344,"value":"text"},"padding":{"id":128236345,"value":"6"},"fullWidth":{"id":128236346,"value":"0"},"fullBackgroundColor":{"id":128236347,"value":"#E8C3FB"},"published":{"id":128236348,"value":"1"},"conditions":{"id":128236349,"value":"[]"}}},{"id":5096063,"type":"grid","published":1,"size":{"x":12,"y":0},"order":15,"items":[{"id":5096064,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":128338289,"value":null},"copy":{"id":128338290,"value":null},"buttonText":{"id":128338291,"value":"Clear 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